MoviePass Adds a Million Subscribers, Even if Theaters Aren’t Sold on It

By BROOKS BARNES from NYT Business Day http://ift.tt/2CfbGrg Users can go to the movies once a day for $9.95 a month. While multiplexes doubt that’s sustainable, the chief executive, who slashed the price, says, “We seem to have hit a nerve in America.” http://ift.tt/2CfbGrg